Online stores.

About Magento, sales and marketing. With examples from the stores we run.

13 Oct 2025GLS and parcel lockers: cheaper and more practical delivery for online stores In the world of e-commerce, delivery is one of the key components that directly affects customer satisfaction, the number of repeat purchases, and sales success. Traditional home delivery is convenient...4 min read
23 Sep 2025Herd instinct and online sales: How buyers follow the crowd and how to take advantage of it Have you ever stood in front of a crowded café and decided to go there, even though the one across the street is almost empty? This unconscious decision is a...5 min read
19 Aug 2025Modern Magento 2 modules and functionalities in 2025 Online shopping today is no longer just an online showcase of products, but a comprehensive experience that shapes the customer's decision and affects business success. Magento 2 remains one of...4 min read
11 Aug 2025Automatic product translation with artificial intelligence for Magento 1.9 / OpenMage If you run an online store, you've probably encountered the dilemma: How to prepare the store for foreign markets in a short time?Manual translation of hundreds or even thousands of...4 min read
15 Jul 2025Online store for wholesale (B2B): A modern solution for efficient business More and more companies are switching to online business methods even in the field of wholesale. While it was common just a few years ago to place orders via email...5 min read
2 Jun 2025New rules on web accessibility: What must online retailers arrange by June 28, 2025? In 2025, important changes are coming that will also affect online stores. European legislation on the accessibility of digital content (implemented in Slovenia by the Accessibility of Products and Services...5 min read
11 Dec 2024Why content organization of categories is crucial for more visitors and sales? Did you know that with small changes in the content organization of categories on your online store, you can increase the number of visitors for free? This means you can...5 min read
18 Oct 2024Everything you need to know about FAQ schema and its use in online stores In the world of online marketing, search engine optimization (SEO) is crucial for the success of any online project. One way to improve the visibility of your content in search...4 min read
11 Sep 2024How to obtain and use UGC in online stores Online stores are increasingly recognizing the value of content created by users (UGC - user generated content). Genuine reviews, images, videos, and other forms of content created by customers based...4 min read
5 Aug 2024Choosing the right platform for your online store In the world of online sales, discussions often arise about choosing the best platform for e-commerce. Recently, the topic of migrating from Magento to Shopify has attracted a lot of...4 min read
1 Jul 2024Facing bots: How to maintain the stability of your online store Have you noticed an unusually high server load on your online store? You might have been a victim of bot visits, which act similarly to DDoS attacks. These bots, including...2 min read
1 Jul 2024Online store on autopilot Summer time is vacation and relaxation time. However, online retailers often face the question of how to ensure their online store runs smoothly even when they are on a well-deserved...4 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.