Online stores.

About Magento, sales and marketing. With examples from the stores we run.

23 Dec 2015Improve the conversion of your Magento online store (store speed) In recent years, it has become common for consumers to visit multiple retailers before making a purchase, mostly for price comparison. This, combined with increasingly saturated online offerings, means that...3 min read
9 Nov 2015New support for better satisfaction We have updated our support system again to ensure quality and reliable assistance when you need it most.All of you who have a website are aware of how small changes...3 min read
24 Sep 2015We have become a PayPal partner company We are pleased to offer you promotional prices as a PayPal partner company during the PROMOTIONAL PERIOD (until 15. 10. 2015), if you decide to open a PayPal account for...1 min read
1 Sep 20155 ways to improve emails for customers who abandoned their cart before checkout Emails to customers who abandoned their cart before confirming their order have proven to be one of the most effective marketing strategies for online retailers. If you haven't yet implemented...3 min read
9 Jun 2015The thank you page of a store can be a successful conversion tool The thank you page is one of the most important pages on a website, as it is the page that appears after an order or inquiry for a specific product...5 min read
18 Jan 2015How to improve sales in your Magento store Once you finally organize your online store, filled with your products, it's time to start active selling. You will need to find the right market path for your products, start...3 min read
12 Aug 2014Connect your online store with miniMAX and stay up-to-date! What is miniMAX? The increasingly well-known and recognizable simple accounting web program miniMAX is an excellent solution for entrepreneurs and accountants who want to always have fresh and 100% synchronized...3 min read
4 Feb 2014Magento export for delivery services DPD / GLS Every aspiring online retailer, who is at the beginning of their business journey, focuses primarily on sales at the very start, and rightly so. Without sales, it is not possible...3 min read
27 Sep 2013Multi-store system on Magento One of the advantages of an online store set up on Magento is that you can have multiple stores and store views on one system/installation.If we have multiple stores on...1 min read
11 Jun 2013Cookies and online stores / sites At the beginning of 2013, the amended ZEKom-1 (Electronic Communications Act) came into effect, introducing new rules regarding the use of cookies (ang.: cookies), which are stored on users' personal...3 min read
11 Jun 2013Increase in VAT and changes in the online store The government is raising VAT as of July 1, 2013. The VAT will increase from 20 to 22 percent, and the lower rate from 8.5 to 9.5 percent. For all...3 min read
2 Aug 2012Website creation Relax, sit back, and enjoy a coffee. Get an effective website for the price of just 1 coffee a day. A good online presence is essential for any established or...6 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.