Blog

News and tips.

About Magento, sales and marketing. With examples from the stores we run.

11 Jun 2013Cookies and online stores / sites At the beginning of 2013, the amended ZEKom-1 (Electronic Communications Act) came into effect, introducing new rules regarding the use of cookies (ang.: cookies), which are stored on users' personal...3 min read
11 Jun 2013Increase in VAT and changes in the online store The government is raising VAT as of July 1, 2013. The VAT will increase from 20 to 22 percent, and the lower rate from 8.5 to 9.5 percent. For all...3 min read
27 May 2013Monthly analytics of online store / site Stay up to date with the happenings on your website and always have the right information about the sources that generate the most traffic to your website. In the...1 min read
21 May 2013Questions: website optimization for 2013 What are the latest trends in website optimization, how to "feed the spiders"? What are the latest trends in website optimization, how to "feed the spiders"? Search engines are rapidly...2 min read
21 May 2013Do you know your customer and their behavior? We will write a few things you need to understand about your customer, their habits, and the situations that lead customers to make purchasing decisions. For easier illustration and description,...3 min read
2 Aug 2012Website creation Relax, sit back, and enjoy a coffee. Get an effective website for the price of just 1 coffee a day. A good online presence is essential for any established or...6 min read
25 Jul 2012Connection between a blog and an online store Do you like writing and have an online store? Why not take advantage of your writing and earn extra income from it? Usually, when we are deciding to purchase a...3 min read
25 Jul 2012Connecting a store with the social network Facebook Online communities are more and more popular and have a large number of members, which makes them good sales channels that we can use to promote an online...2 min read
19 Jun 2012Magento online store for sales growth Magento is a custom online store platform with a high degree of system flexibility. It offers a wide range of options that provide the seller with complete control over all...1 min read
20 May 2012Distribution and order processing How to create an online store that sells, advertise it rationally and successfully, and how to correctly process an order, distribute it to the customer, and at the same time...1 min read
20 May 2012Maintenance of online stores What maintaining an online store means and who does it: which changes you can make yourself in the admin and when it makes sense to ask an expert for help.4 min read
20 May 2012Ensure regular maintenance of your website Why regular website maintenance matters: even small changes affect traffic, orders and inquiries. What you can do yourself and what is better left to an expert.3 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.