The website must carry a story that awakens the visitor and keeps them on the page, stimulating them to take purchasing action, make a call, or submit an inquiry. You can prepare the texts yourself, consult with Degriz's marketing strategists, or have them written by Degriz's professionally trained copywriters.
When writing texts, you must pay attention to:Highlighting key topics in headlines that express the benefits of use (in the headline, you must offer the reader a concise description of the topic in no more than 3 key words)
- The text must be grammatically correct and free of spelling errors.
- Use words that convey usefulness.
- Avoid long essays and testimonies, and under each headline, use no more than 60 characters to describe the current content.
- Include search engine-friendly keywords.
- If you want to further highlight a problem or solution, add a clear sketch showing an example of use within the content.
- Bullets or buttons are suitable for clearer overview, but the sentences under them must be written with no more than 7 words.
- Do not use ALL CAPS; instead, bold or "highlight" the desired expression you want to emphasize.
- For sales texts, use left alignment.
- Sentences that indicate usefulness can start with phrases like "Did you know that" or "Were you aware that".
- Repetitions of phrases are allowed, but only for 1 phrase per chapter, which can be bolded and serve as a link to another sub-page.
- Add practical examples and opinions of real users with real names and age or place of origin.
- At the end, write a conclusion of the above, which can be emphasized.
- Only at the end of each chapter can you write additional questions that lead the reader to the next sub-page or offer them to submit their suggestion, idea, or question via a form. These questions can also be "highlighted" or bolded.
- Ask Degriz's writers for more tips
