In recent years, it has become common for consumers to visit multiple retailers before making a purchase, mostly for price comparison. This, combined with increasingly saturated online offerings, means that online stores today are in a much more challenging situation than a few years ago.
Therefore, it is more important than ever to invest in solutions and strategies that will enable a convenient and simplified user experience. This article focuses on improving the user experience for Magento merchants and provides guidelines for various modules, extensions, and third-party services that can help improve the overall experiences you want to provide for your users.
Create an online store that works at lightning speed
The speed of a website is a very important part of running an online store. It is one of the fundamental customer experiences and can have a significant impact on the conversion rate of an online store. In recent years, due to merchants investing in this area, user expectations have also changed significantly. Measurements show that 47% of consumers expect a page to load in less than 2 seconds, and 40% of visitors will leave a website if loading takes more than 3 seconds. It is assumed that visitor expectations are even greater, regardless of the surveys conducted.
Do you know how fast your store is? Check at: https://tools.pingdom.com/fpt/ and https://pagespeed.web.dev/.
Here are some basics for improving the speed of an online store:
- Enable full page caching (FPC) or web content, which will allow users faster loading or access to your site from the cache on their next visit. Several modules are available. FPC significantly speeds up page loading time, affects sales conversion, and successfully generates revenue. Caching with the Magento platform is a very complex area, so we suggest collaborating with an experienced Magento developer to get the most out of it.
- Optimize front-end elements. Ensure that images, fonts, JavaScript, or CSS files are optimized for speed. Reduce HTTP and image requests, keep CSS tidy, and optimize JavaScript.
- Compress your images. Large images contribute to longer website loading times, so reduce image file sizes without compromising quality using tools like TinyPNG or TinyJPEG.
- Remove unnecessary extensions. Go through all the extensions on your website and remove those that are not in use.
- Set up the server or hosting for optimal speed.
- If you need more ideas on how to optimize website performance, we recommend using Pingdom.com, which is an excellent free resource for understanding performance or speed issues of a website.
There are numerous websites that have managed to increase their conversion rate by 50% due to significant performance or speed improvements. Are you interested in what we can do for you? Contact us and we will gladly check for free what can be done to improve the speed of your online store. We can also help you choose the best Magento hosting in Slovenia.
