Online stores.

About Magento, sales and marketing. With examples from the stores we run.

5 Apr 2023Criteo for Magento 2 You may have heard of the name Criteo, but you didn't quite understand what it is. Simply put, Criteo is a dynamic retargeting advertising platform that excels at attracting people...3 min read
3 Apr 2023Magento and Openmage updates 2023 Magento and OpenMage are rapidly evolving and experiencing several major changes. Magento 2 is currently available in version 2.4.6, while for OpenMage, the unofficial development for Magento 1.9, versions 19.5...2 min read
3 Apr 2023Google Analytics 4 (gtag) module for Magento 1.9 / Openmage You have probably received several emails from Google informing you that as of July 1, 2023, the analytics system (Universal Analytics) will be retired and will need to be upgraded...3 min read
12 Jan 2023Magento lowest price in the last 30 days (change in consumer protection law) Soon (26.01.2023), a new Consumer Protection Act will come into effect, requiring some changes to online stores. The biggest change is the display of the lowest price the company used...4 min read
21 Nov 2022Online store and SMS notifications You have probably heard of emails about abandoned carts but have you ever thought about SMS messages? In an online store, it is very important for us to convert as...3 min read
18 Nov 2022How to choose the right platform for an online store? Usually, when we are about to start setting up an online store, one of the most important factors for success is the appropriate choice of e-commerce platform. There are more...6 min read
18 Oct 2022Online stores and dual pricing for Croatia In Croatia, dual pricing has been mandatory since September 5, 2022. Providers of commercial goods and services must display prices in both kunas and euros, using the fixed exchange rate...3 min read
18 Oct 2022Super fast Magento 2 store on shared hosting Magento 2 is a commerce platform known for its extensive functionality and consequently its complexity. This complexity is quite a challenge for many, resulting in numerous stores that are slow...6 min read
6 Sep 2021Magento 2 online store - SAOP iCenter synchronization SAOP iCenter is intended for larger companies with more demanding business processes. iCenter is installed in the user's environment, so the user manages the database themselves. The system allows connection...3 min read
30 Jun 2021Important: Online stores and news Current: Tax calculation as of 1.7.2021 The online store will undergo significant changes in VAT taxation as of July 1, 2021. Slovenian merchants will have to charge customers the VAT...3 min read
10 May 2021Why online retailers do not exclude categories and menus in SEO Are you ready to take an extra step for a better organic search result position of your online store in search engines like Google, Bing, Yahoo, and others? SEO...3 min read
20 Apr 2021Increase sales by up to 19% without increasing online store traffic Do you feel like sales have stalled somewhere? Advertising funds are shrinking faster - as a result, because visits convert poorly, advertising becomes more expensive. Do you already have...3 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.