Visitors will have access to more useful information, which will allow them to further educate themselves on topics of interest and gain trust in the online store.
In addition to the above, retaining visitors on the website also contributes to increased traffic, as it affects the average time a visitor spends on the site. This means that advanced search engines can rank your site ahead of the competition, as they prefer to offer a site where visitors stay longer rather than one they quickly abandon.
Of course, this is not the only positive effect on optimization, as with additional subpages and content on the site, you capture and cover a larger number of additional keywords. All these keywords likely do not have a large search volume, which usually also means that you don't have much competition. Consequently, you can generate a good amount of additional traffic in the online store.
