More and more online stores are complementing traditional product presentations with text and images with video presentations.
Video content allows for a better and more precise presentation of the product, while also offering a more comfortable user experience to visitors who do not want to read dry texts and descriptions.
Video presentations posted on the online store can have other advantages as well. One of them is the traffic you gain specifically from video content. Search engines (e.g., Google) provide suggestions for videos and other visual content alongside traditional website search results. So, if you have your own video presentation at that location, you can attract numerous new visitors to your online store through this channel.
Before publishing video content, it's a good idea to consider where it will be hosted, as it can significantly strain your servers. The best solution for hosting video content is on platforms (e.g., YouTube). You can upload video content to the platform, add descriptions for search engines, and a link to your online store. Then, you can embed the video content (iframe) on your product or another page (e.g., blog). This way, you can get some additional traffic through the YouTube platform, without burdening your web servers, and the video player works seamlessly on various devices, so you don't need to update technologies. For speed and privacy, use an embed that loads only when the visitor clicks the video thumbnail, or a lower-tracking variant (youtube-nocookie.com); the standard YouTube embed sets cookies as soon as the page loads, and the lower-tracking variant does not by itself replace consent for playback.
In addition to the above, video content also allows for easy sharing on social networks. With a creative approach to creating video content, you can ensure good virality and attract many visitors to your online store. Besides longer product presentations, prepare a short vertical video (Reels, YouTube Shorts, TikTok) that you use both on the product page and on social media. Add a text summary or subtitles to the video: it helps readers, search engines and accessibility.
If your products are more complex in nature and you want to highlight their key features, video presentation is almost a requirement in today's virtual world.
My name is Anže, I am a certified Magento solution expert and the maker of several award-winning online stores. I am the architect of all Degriz projects.
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