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If you have a web search system and a list of search terms, you can analyze what your visitors are looking for and improve the results.


In the list of results, you will see all the search terms that you can modify to lead to the right products. Often, these are simple typing mistakes made by prospective customers, where a letter may be out of place or unnecessary. You can use common mistakes to your advantage by redirecting customers to the correct results or even providing a URL link to the pages you want the customer to visit. This way, potential buyers will reach their desired products more quickly, and the chances of making a purchase will increase. Analyzing search terms and making corrections may take some time, but the analysis is definitely worth it, as all future searches will be more efficient.

Market research of numerous online stores has also shown up to a 40% increase in sales, as more than half of customers use the search function in an online store to find the desired products.

If you don't already have an advanced search results system, consider systems like Apache Solr and Elastic Search, which offer numerous advanced features.

Stop browsing. Start selling. Contact me now at anze@degriz.net.

My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.

I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.

I specialize in building custom online stores and I am a master of unique techniques to enhance conversion on your website.

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