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In the list of results, you will see all the search terms that you can modify to lead to the right products. Often, these are simple typing mistakes made by prospective customers, where a letter may be out of place or unnecessary. You can use common mistakes to your advantage by redirecting customers to the correct results or even providing a URL link to the pages you want the customer to visit. This way, potential buyers will reach their desired products more quickly, and the chances of making a purchase will increase. Analyzing search terms and making corrections may take some time, but the analysis is definitely worth it, as all future searches will be more efficient.
Market research of numerous online stores has also shown up to a 40% increase in sales, as more than half of customers use the search function in an online store to find the desired products.
If you don't already have an advanced search results system, consider systems like Apache Solr and Elastic Search, which offer numerous advanced features.
