As advertising costs continue to rise, the statistics of stores and websites become increasingly important. We need to know who we are advertising to in order to ensure the most optimal advertising.
Based on the results, you can customize each page to potential customers. Even though you may not directly sell online products or services, the internet is still the channel through which your customers reach you. More and more people inquire about potential businesses online before making a purchase decision, and if you are not properly represented there, they are likely to choose one of your competitors instead.
Consumer statistics are a solid foundation for building your customer base. Every provider depends on numbers, and if they cannot be shown, it is likely that the business cannot operate because it has no customers. Whether you sell cars or cosmetics, you need to know that each market requires a different website, different site traffic, different content, etc. Even though things may be similar, you cannot know the deviations until you capture and test them.
Therefore, you must stay informed about what is happening on your website and always ensure verified and up-to-date information about the sources that generate the most traffic to your website. In the modern world, accurate information is the key to success, and the same goes for the internet.
Perhaps your competition currently has more traffic, but you know where your traffic comes from, even if it is much smaller than the competition. Consequently, you also know which sources to pay more attention to, so that with less effort and investment, they generate more traffic.
Frequently asked questions
ROAS (revenue per euro invested), CPA (cost per purchase), CTR (click-through rate), landing page conversion rate, and LTV (long-term customer value). Tracking only clicks without tracking conversions is an uninformative analysis.
Weekly review of key metrics (spend, conversions, ROAS), monthly deeper report with optimizations, and quarterly strategic evaluation. Campaigns that no one monitors are typically not optimized.
With UTM parameters in all links (source, medium, campaign tagging), Google Analytics 4 for multi-channel reporting, and proper conversion setup. This shows which channel brings sales and which only clicks without purchasing.
Attribution is assigning credit for a sale to a specific marketing channel. The problem: a buyer touches various channels multiple times before purchasing (ad - blog - email - purchase). Which channel gets credit? GA4 offers different attribution models.
When ROAS drops below the profitability threshold (1 divided by the margin), when ad fatigue noticeably lowers CTR and conversions, or when it is better to adjust the content for the same target audience rather than just the budget.
My name is Anže, I am a certified Magento solution expert and the maker of several award-winning online stores. I am the architect of all Degriz projects.
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