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Choosing the Font

Before we begin with the design, it's advisable to determine the type of font we will use.

Choosing the Font

It's generally not advisable to use too many different font styles, as it can make the content appear cluttered. Opt for easily readable fonts. Even if you have a beautiful script font, it might be better to replace it with a simpler one at times.

Also, check if the fonts include all necessary characters. Sometimes, our chosen font may have special characters that are not available in all fonts (across different EU countries). In such cases, we may need to find a font with additional characters, like "latin extended."

Once you have a shortlist of fonts, choose one or two font types for use: one for headings (h1, h2, h3, etc.) and another for descriptive text, or use a single font in various weights and sizes for both headings and descriptions.

Ensure that the chosen font can be used on the website as a web font. Otherwise, we need to adjust the font for web use and check its usage rights.

With font types selected and their use determined, set sizes and spacings for different sections. Typically, the most significant title is h1, used for category headings, article titles, individual pages, etc. Start with the size of h1 and then proceed to h2, h3, and so on. Ensure that each heading is slightly smaller than the previous one but never smaller than the main content size. The heading should stand out on the page but still be part of the content.

When determining spacings, always ensure an appropriate line height. If lines are too close together, reading web content becomes challenging. If they are too far apart, it gives a sense of disconnectedness between lines.

Frequently Asked Questions

How does the font affect readability and website conversion?

The font is one of the first elements that defines the feel of the site. A hard-to-read or inappropriate font immediately reduces trust. Sans-serif fonts (Arial, Roboto, Open Sans) are recommended for the web due to better on-screen readability.

How many different fonts are recommended on a website?

Maximum 2-3 fonts: one for headings, one for body text, one optionally for highlights or CTA. More fonts create visual chaos and reduce coherence. Google Fonts offers free font combinations that work well together.

How does font size affect the experience?

The base font for body text should not be smaller than 16px for desktop and 14px for mobile. Too-small font increases bounce rate, especially for older readers. Headings should be significantly larger (24-48px) for clear hierarchy.

What is the impact of fonts on page speed?

Non-standard fonts are loaded from the server or CDN (Google Fonts) and slightly slow loading. We recommend preloading key fonts and limiting to 1-2 font families for minimal speed impact.

Does font affect SEO?

Indirectly - a readable font reduces bounce rate and increases time on page, which are positive SEO signals. Google does not directly evaluate fonts, but text must be readable for crawler bots and for accessibility.

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