For successful communication via social networks, it is necessary to make a communication strategy, and then prepare a publication plan based on it.
For successful communication on social networks, prepare a strategy and, based on it, a posting plan: what, when, on which network and with what goal you post.
Most posts should inform, entertain or show behind the scenes, and a minority should sell directly. Set three to five content pillars (tips, team, customers, news, promotions) and rotate them.
As an example I use a healthy food store (from our practice). They posted several times a day and prepared the posts in advance in batches, which took them a few dozen hours a month; then they scheduled them across the days. It turned out that the best time to post desserts is right after lunch.
For successful communication on social networks, prepare a strategy and, based on it, a posting plan: what, when, on which network and with what goal you post.
Every post should have one purpose and one call to action ("Save the recipe", "Write what you would add"). Measure reach, saves, shares, clicks and sales, not only the number of likes. Amateur footage often works better than perfect photos.
Frequently asked questions
With a content calendar: we define topics (educational, promotional, behind-the-scenes, UGC), frequency, and platforms. Content is adapted to current seasons, holidays, and campaigns. Planned content is more consistent and higher quality.
Buffer, Hootsuite, Later, and Meta Business Suite are popular. All support automatic posting at a scheduled time and viewing analytics. For fewer platforms, Meta Business Suite is free and powerful enough.
It depends on your audience. There is no general schedule. Your specific audience may differ - check the "Insights" of your profile for data on your audience's activity.
We recommend preparing content 1-2 weeks in advance. This gives enough time for quality preparation while remaining flexible for current topics. For major campaigns (holiday sale, product launch), plan at least a month ahead.
There is no evidence that third-party tools (Buffer, Hootsuite) directly reduce reach. Meta does prefer direct posting in Meta Business Suite, but the difference is minimal. Consistency and content quality are more important than the posting tool.
My name is Anže, I am a certified Magento solution expert and the maker of several award-winning online stores. I am the architect of all Degriz projects.
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