Website Optimization (On-Site Optimization)

Only basic patented information has been published, which can be researched. Nothing can confirm the correctness of our work more than testing each matter, checking differences that affect the ranking of our websites in search engines.

We are confident that good, quality, and ultimately unique content on the website is one of the most important factors on the website ("Content is king" or content is king).

The purpose of this section is to provide insight into what spiders are looking for on the page. Despite constant changes in the algorithm, there are constant spiders that do not change. Changes to the page itself will most likely not guarantee a leading position for the searched keywords, as you will have to do something more based on the guidelines below, which will definitely help your site rank better.

It is necessary to choose keywords. If these are very competitive, consider optimizing multiple secondary keywords.

Key Elements for Good Website Placement

Proper and regular maintenance of your website can be crucial for higher rankings in search engines. Search engines regularly index all web pages, but with regular and proper website editing, you can also ensure that your website is indexed more frequently. When talking about search engines, we primarily mean the largest of them all - Google. Despite constant changes in the algorithm, there are constants and certain regularities that do not change and with the help of which you can significantly contribute to a higher ranking of your website.

Text content - high-quality, unique, and keyword-rich

Make sure that the keywords are relevant to your niche and are repeated in bold text. Keywords should be evenly distributed throughout the page. Be careful not to overdo it with them, as the effect will be the opposite - Google will perceive your page as unwanted. The repeated use of the keyword throughout the page at a normal frequency lets Google know that this word is relevant to the page, and based on that, you will also be ranked higher.

Visual material - high-quality and unique

Warning: Robots cannot access your photos via web spiders, so make sure your files are named with keywords and also contain Alt tags with the same keywords. Robots cannot recognize and rank photos named unknown.jpg and without Alt content. Also, be careful that the names of photos do not contain accented letters, spaces (replace them with -), and other characters or symbols.

Outbound links (links from your site to another site)

If you have a lot of links from your website, it is advisable to use no_follow tags on certain links, as Google does not consider such links. Many have hundreds of links on their pages leading to other pages, but only a few return links, so they only lose value. It is good to have up to 100 or fewer outbound links, which may seem like a lot, but these links really accumulate very quickly.

Consistency of keywords

Google can determine keywords and their repetition in an instant, so frequent changes of keywords on the page are not recommended, as such a page looks inconsistent and unreliable.

Meta tags

For some time now, there has been talk that keywords are losing value. However, this is not entirely true, as meta data is the first to be indexed and is still widely used in searches on other, lesser-known search engines.

• Meta titles - use the most commonly used keywords at the beginning of the title, as these are the most important. The title should not contain more than 66 characters, including spaces and other characters (such as &), as Google sees them as "alt". Instead, it is recommended to use a dash (-). Also, make sure that the title does not contain too many keywords or even misspelled keywords.
• Meta description - Google will use the meta description under the title on the results page, and visitors will read it, so the words should be related and should also contain keywords. The text should be dynamic and descriptive but no longer than 150 characters. Do not use the same keywords in the description more than three times.
• Meta keywords - other search engines still heavily rely on keywords, so feel free to use them, but limit yourself to 800 characters and a maximum of three keywords.

Additional tips:

• Importance of content: important content needs to be well highlighted with tags (headings), bolding, repetition, etc.
• Age of the page: older pages and domains rank better than newer ones.
• Number of indexed pages: the more content we have, the better it is for our site.
• Server data: these data reveal the number of servers, DNS records, and Whois records. Many changes indicate that the site is not stable.
• Whois information: Whois data is important, so make sure to enter contact information.
• Headings (h1, h2, h3, etc.): headings on the page are crucial. The most important is the h1 title, which should be only one, followed by the others (h1, h2, h3, etc.). The title should be short and contain keywords.
• Title and Alt tags: photos need Alt tags and title links in which you enter your keywords.
• Site map (Sitemap): maps should be in xml and html format with links in the footer of the page.
• Robots.txt: this file specifies files and folders that are visible to spiders. Prevent indexing of pages and folders that are not relevant to your site. This is often system files.
• Canonical links: these links must be included, as it is better for optimization to avoid duplicate pages; all pages should canonically point to the main page.

As you can see, it is necessary to consider many factors, but these are by no means all. Optimization is a long process that takes a lot of time and effort, but it always pays off in the end.

If the online store is new, it is advisable to turn off the use of the extension (.html) in the URL to keep the links as short as possible.