If your online store has a 1% conversion rate, in practice, it means that one out of 100 visitors actually makes a purchase, and this specific customer exhibited actual buying behavior, leading to their final decision to make a purchase. However, you have probably wondered why the remaining 99 visitors did not make a purchase.
Most online store owners focus mainly on customers, but still, not enough attention is given to the rest who visited the online store and left without making a purchase (which typically represents a cost for the online retailer).
Online store owners often think primarily as merchants and not as actual visitors to their own online stores, which is why they lump all customers into the same category. The truth is entirely different, as there is no difference with customers than in everyday life. People are different, and so is each customer, requiring different communication strategies when dealing with various customers. Our goal should always be to optimize the store as much as possible, relying on good analyses, as they also yield the best results.
