Are you selling sneakers, televisions, garden furniture, or cosmetics and struggling to make it to the first search pages on Google?
Content Preparation
German writer Joseph von Eichendorff once said: "The world sings when you find the magic word."
To help with this, creating various content - articles, blogs, posts (no matter what you call them) - and publishing them on your website can be beneficial.
We all know that in practice, it's not so easy to open a Microsoft Word document and write the first things that come to mind about a particular topic. If you want articles to attract customers, they must have added value. Therefore, when writing articles, stick to some basic rules:
1. Content
Decide what you want to write about and choose a key word (e.g., leggings, water bottle). Write the chosen topic in the title, the introduction and wherever the reader expects it; use related terms as well. Do not count repetitions: a text is good if it answers the reader's question.
2. Title
The title must be appealing to the user, as whether the user opens and reads the article depends on it. The title is also important for optimization, so it should contain the searched keyword (preferably at the beginning).
3. Article URL
The URL should be short and descriptive, up to about 60 characters. Avoid special characters such as $, @, &, and the like.
4. Length
The length of articles still poses a dilemma for authors, with many theories. Length should be whatever is needed for a complete answer. There is no magic number: an article on choosing a size can be 400 words long, a comparison guide 2000. Measure content by usefulness, not by word count.
5. Format
To make reading easier for the reader, use titles and subtitles or headings (<H1> title, <H2> subtitle, and so on), paragraphs, and highlights. Search engines will also find it easier to understand the structure. Always ensure the use of only one title or heading 1 (h1), used for the content title, and address the remaining subtitles with heading 2 (h2) and so on. The importance of titles follows in the order h1, h2, h3, h4.
6. Adding Images
For richer content, use photos, which must be given appropriate names. For example: content-photos. If you don't need to rename photos, at least assign them alternative text with a keyword that describes the photo. The alternative text should describe what is in the image; if the keyword is a natural part of the description, include it. People often browse the internet using images, and this way, you can attract new website visitors.
7. Adding Links
If similar content has already been published, it makes sense to attach links to it. Occasionally, it's also advisable to add a link to a credible external site - if it's relevant - as it adds value to your article.
Frequently asked questions
Writing without prior keyword research, poorly defined target audience, overloaded introductions (that do not engage), missing CTA at the end, content that is too thin (too little information for the reader), and lack of internal links to related content.
With a question, surprising fact, or an immediate answer to the question the reader is searching for. The introduction must immediately clearly state what the reader will learn. Boring or generic introductions quickly lose the reader.
There is no magic number: an article should be as long as needed for a complete answer. Look at what already exists for your topic and answer it better: clearer, more complete and more useful.
With clear subheadings (H2, H3) for skimming, short paragraphs (2-4 lines), lists, bold emphasis on key information, and intermediate images or infographics. Most readers scan an article, not read it - structure is key.
Key metrics: organic traffic, position in Google for the target keyword, average engagement time and conversions from the article in GA4. Google Search Console shows which articles get the most impressions and clicks in search engines.
My name is Anže, I am a certified Magento solution expert and the maker of several award-winning online stores. I am the architect of all Degriz projects.
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