What to Pay Attention to When Writing Articles?

Content Preparation

German writer Joseph von Eichendorff once said: "The world sings when you find the magic word."

To help with this, creating various content—articles, blogs, posts (no matter what you call them)—and publishing them on your website can be beneficial.

We all know that in practice, it's not so easy to open a Microsoft Word document and write the first things that come to mind about a particular topic. If you want articles to attract customers, they must have added value. Therefore, when writing articles, stick to some basic rules:

1. Content

Decide what you want to write about and choose a key word (e.g., leggings, water bottle). The selected keyword should be repeated several times in the text. If the text contains 250 words, the key word should be used between five and nine times.

2. Title

The title must be appealing to the user, as whether the user opens and reads the article depends on it. The title is also important for optimization, so it should contain the searched keyword (preferably at the beginning).

3. Article URL

The URL should be the same as the article title and be up to 60 words. Avoid special characters such as $, @, &, and the like.

4. Length

The length of articles still poses a dilemma for authors, with many theories. Google prefers longer articles as they rank higher. Articles suitable for optimization should contain approximately 1000 words; they can be shorter but never shorter than 250 words.

5. Format

To make reading easier for the reader, use titles and subtitles or headings (<H1> title, <H2> subtitle, and so on), paragraphs, and highlights. Google will also find it easier to review the structure and rank it higher. Always ensure the use of only one title or heading 1 (h1), used for the content title, and address the remaining subtitles with heading 2 (h2) and so on. The importance of titles follows in the order h1, h2, h3, h3.

6. Adding Images

For richer content, use photos, which must be given appropriate names. For example: content-photos. If you don't need to rename photos, at least assign them alternative text with a keyword that describes the photo. Ideally, this keyword should be the same as or similar to the one you are writing about in the article. People often browse the internet using images, and this way, you can attract new website visitors.

7. Adding Links

If similar content has already been published, it makes sense to attach links to it. Occasionally, it's also advisable to add a link to a credible external site—if it's relevant—as it adds value to your article.