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Here are some facts about email marketing highlighted by a healthy food store on their website:
Two key advantages of email marketing for the store:
The current store database consists of around 50,000 email addresses, collected through three methods:
Five key features of effective and sales-oriented emails that have been proven to work:
1. Grab attention with the subject: The number of people who will open the email depends on the subject. It is crucial that the subject arouses curiosity. Some successful subject lines highlighted by the store as good practices include:
Naslov e-maila | Odstotek ljudi, ki so e-mail odprli |
---|---|
Te šale o nadrejenih moraš prebrati | 54.40% |
Vse najboljše | 43.29% |
Recept za najboljšo PIZZO | 42.34% |
Pomagaj mi izbrati barvo sten | 40.11% |
Končno sem jo dočakala | 39.50% |
2. Sender must be familiar: Always send email messages under your name (for example, Nastja, Nastja Kramer, or Malinca Nastja) and using your email address.
3. Relevant content: The content should relate to the topics you deal with. The email messages from the store always cover three things: introductory content (news, a short article about healthy eating or a specific food, a question for readers, personal testimony/experience, etc.), a healthy recipe, and a sales promotion.
4. Personal approach and personalization: Communication should be on a friendly level. In the store mentioned in the example, readers are addressed informally, and their names are used in email messages. They are often asked for their opinions on recipes, new projects, their thoughts on a specific food or product, thereby directly involving them in brand building.
5. Avoid photos: The store rarely uses photos in email messages because testing has shown that email messages without photos and other clutter are more readable, clicked on more often, and achieve better sales results. Despite the absence of photos and special design in email messages, they strive for message transparency with short lines, colors, paragraphs, and logical sequences.
Stop browsing. Start selling. Contact me now at anze@degriz.net.
My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.
I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.
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