The average person receives 416 commercial messages per month, and 91% of them check their email at least once a day. So how do you ensure that your email doesn't get overlooked or, worse, end up in spam?
The subject line and sender are the most important aspects on which the entire email marketing depends. The sender should be a person with a name and surname or a nickname. Emails from a known sender are much more likely to be opened. Also, always make sure to send newsletters from the correct address, and for better open rates, use different emails, e.g., name.surname@gmail.com.
What is crucial for a good open rate is a good subject line. Without a good subject line that arouses interest in the reader, you will not achieve the primary purpose for which you sent the email.
Tips for preparing the subject line:
- take your time with the subject line: spend at least as much time choosing the subject line as you do on the content itself,
- keep the subject line short and concise: limit it to 20 characters,
- testing: most mass email sending tools allow subject line testing – always take advantage of this option,
- use personalization: include the recipient's name in the subject line (example: Ana, I have something for you),
- use the following tricks: add Re: to the email subject, ask a question, intentionally make a grammatical error, add a target group (example: This email should only be opened by women/only those who love the sea, etc.),
- find inspiration in the yellow press: use as dramatic headlines as possible (example: Terrible news from Sri Lanka),
- ask for help: people like to help, ask them for help already in the subject line (example: Please help with the survey),
- insert emoticons: use an emoticon to hint at the email content (example: You must read these statements :)),
- be mysterious: don't reveal everything to arouse interest in the reader (example: It ended in tears),
- don't overdo it with sales words and capital letters: most readers will delete an email with free, discount, sale, or capital letters in the subject line, and there is a higher chance it will end up in spam,
- don't forget the subtitle (preheader): the subtitle provides an additional line to convince the reader to open the email
Author: Ana Hotko from the online store Malinca.si
