Online stores that sell have one common trait: they are designed with the customer in mind and solve their problem. We have prepared some useful tips for you on how to find out what visitors to your online store are looking for and how you can help them with it.
How to catch and master conversion... so you can catch Pokémon ;)
So... you finally have your online store, and every day you are racking your brain on how to make it as attractive as possible for your customers. The look is great, the titles are readable and legible, you have no more than eight product categories, you have written interesting and relevant content, you offer quality products,... but the results are just not coming.
Online stores that sell have one common trait: they are designed with the customer in mind and solve their problem. We have prepared some useful tips for you on how to find out what visitors to your online store are looking for and how you can help them with it.
What is conversion?
First, let's explain what conversion is. Conversion is an activity by a visitor to your online store that you can track and measure. It can be submitting an inquiry, viewing a specific category, signing up for an email list, purchasing your product or service, registering, recommending to a friend...
In the language of online advertising, the term conversion is synonymous with a visitor who also becomes your customer. The conversion rate means the percentage of visitors we have successfully converted into customers. We all want as high a conversion rate as possible.
1. Analyze your purchase path
Most of us initially focus solely on attracting traffic to our online store. Logically, more traffic on the site means higher earnings. However, we often forget to analyze the existing traffic of the online store. We are mainly interested in the part of the customers we lose in the purchasing process.
At every step of the purchasing process, there are new opportunities to adjust it so that the path to a successfully completed purchase is shorter, easier, and more pleasant.
2. Test and analyze the purchasing process. Repeat :)
With the help of testing and analysis, we can adjust our online store so that as many people as possible decide to make a purchase. This process is called CRO (Conversion Rate Optimization) or in Slovenian, optimization of the conversion rate.
Conversion rate optimization is a technique by which we can increase the proportion of visitors who make a purchase in our online store. Higher conversion also means higher profit. Therefore, conversions are very important for every online retailer.
Conversion is that moment when a (random) visitor in your online store buys one of your items. On a micro level, conversions happen everywhere, from the moment a visitor views one of your products or adds an item to their cart. Therefore, we suggest that you optimize your store for conversions, both large and small, by continuously testing the purchasing process.
One of the fundamental elements of CRO is the testing method called A/B testing.
With A/B testing, we compare two versions of the same online store to see which one yields better results.
Is conversion rate optimization suitable for your online store?
CRO is a key tool for all business owners who want to optimize the purchasing process on their websites to be tailored to the needs of their customers. However, CRO is not for everyone. To successfully optimize your online store, you first need enough visitors to conduct testing.
Without a sufficient amount of traffic, the results will not reflect the actual needs of visitors, their behavior on the website, or their needs.
Remember, optimizing your purchasing process is a continuous process of improving and upgrading the elements that guide visitors to your online store from the moment they enter your online store to purchase. It helps you understand your customers in a way that will make them want to return. There are no rules. Tests that work well for one store may not be relevant for another. Therefore, it is important to tailor testing to your purchasing process, monitor results over time, and gradually build an increasingly successful store. The Degriz team wishes you successful testing!
